Specially designed room equipped with one-way mirror and audio monitoring facilities for discreet observation of group discussions.
Creative stimuli materials professionally produced in-house to guarantee confidentiality.
In-house data processing facilities and exclusive software for data entry, coding, verification, tabulation and analysis, ensuring security for each client.
Teams of supervisors and trained field workers experienced in conducting extensive research projects within Thailand and Indochina.
The IS Facility Services:
InfoSearch Limited is a marketing research and consultancy firm providing the services of both Qualitative and Quantitative Research. The company was established in 1996 by a group of professional marketing researchers with more than 10 years of experience in both local and international research projects, and with the confidence of their professional marketing researchers of international quality standards, the company aims to succeed in their field of business. Besides experienced quality staff, the company also prides itself on its convenient location, modern equipments and technology, as well as its high quality procedure used for the handling of different levels of focus groups for the maximum benefit of its customers. InfoSearch Limited has now initiated a new service, IS Facility Service, providing focus group rooms and facilities for rental, encompassing all other services associated with the conducting of focus groups. As marketing research customers of small and medium-sized marketing research and consultancy firms are increasing rapidly, the demand for the conducting of focus groups has also increased as a result; therefore, we have started this service in order the ensure the maximum quality and efficiency of the focus group procedures.
Recruitment of Focus Group Respondents (>6 persons per group)
- Business persons or owners of small-medium sized organizations
4,000 Baht
- Management level positions within big-medium-small sized organizations
4,000 Baht
- Professionals
4,000 Baht
- Teenagers, age 13-19 years
2,500 Baht
- Respondents with personal income of
100,000-120,000 per month A+++
4,000 Baht
- Respondents with household income of
100,000-120,000 per month A++
4,000 Baht
- Respondents with personal income of
75,000-99,999 per month A++
3,750 Baht
- Respondents with household income of
75,000-99,999 per month A+
3,500 Baht
- Respondents with personal income of
50,000-74,999 per month A+
3,500 Baht
- Respondents with household income of
50,000-74,999 per month A
3,250 Baht
- Respondents with personal income of
30,000-49,999 per month A
3,250 Baht
- Respondents with household income of
30,000-49,999 per month B+
3,000 Baht
- Respondents with personal income of
20,000-29,999 per month B+
3,000 Baht
- Respondents with household income of
20,000-29,999 per month B
2,750 Baht
- Respondents with personal income of
10,000-19,999 per month B
2,750 Baht
- Respondents with household income of
10,000-19,999 per month C
2,500 Baht
Refreshments - Coffee Break 50 Baht per person - Lunch or dinner 100-150 Baht per person
Moderator Fees - 1.5-2.5 hours 10,000 Baht per group - 2.5-3.0 hours 12,000 Baht per group
Incentives for Respondents - 1.5-2.5 hours 800 Baht per person - 2.5-3.0 hours 1,000 Baht per person
Professional Translator: English, Chinese, Japanese, Korean - 1.5-2.5 hours 5,000 Baht per group - 2.5-3.0 hours 6,000 Baht per group
Procedures After the service contract is signed and the project details, requirements, screening questionnaire, and incentives are finalized, the first 50% of the total fees should be paid in advance. - The company has 5 teams set up for the recruitment of respondents for each focus group. - Each team will recruit potential target respondents who possess the basic qualifications and those specified by the customer. The basic qualifications include: - Must not have participated in any focus group discussion of the company within the past 1 year. (This can be determined by checking all information recorded on the company?s database since 1996.) - Must not be in the following prohibited professions and must not have any relatives or siblings in the following fields of occupations, including marketing research, advertising, public relations, media, and the competitors of the customer. - The company will give update reports of the project weekly. - The translated transcripts will be sent within 7 days. - The translated video recordings will be sent within 24 hours.
Benefits - Oriented towards those who would like a chance to personally meet and talk to their customers. - Oriented towards consultancy firms that are not equipped with their own focus group facilities. - Oriented towards international companies that would like to meet and understand their customers. - Other benefits of using the international standard and quality services of InfoSearch Limited include punctuality and cost efficiency.
Terms and Conditions - Only within Bangkok and metropolitan areas surrounding Bangkok; timing of 2.0-3.5 hours. - Only for the number of consumers being more than 25%. - If the terms and conditions do not meet those specified, it is deemed to be for special consideration. 50% advance payment should be made when the contract is signed, and the rest 50% after all focus groups are completed. - If 9 focus groups need to be conducted and completed in 1 day, the focus group rental fee will be 4,000 Baht for all rooms.
- The prices do not include VAT, except for international researches, taxes do not have to be paid.
Contact Information Mr. Theerit Permpiem Senior Manager, IS FACILI TY SERVICES Department InfoSearch Limited 89/12-13 Amornpan 205 Tower 1, 9th and 11th Floor Ratchadapisek Road, Dindaeng, Bangkok 10320 Tel: 0.2248-7662 Fax: 0.2248-7667 www. Infosearch.co.th Email: info@infosearch.co.th,infosea@asianet.co.th Location 30 minutes from the airport 5 minutes from the Thailand Cultural Center subway train station 5 minutes from Robinson, Carrefour, or Jusco department stores Hotels: The Emerald (662 276 4567) and Swissotel Le Concorde, Bangkok (662 694 2222)
Focus Facilities
InfoSearch Co.,Ltd., 89/12-13 Amornpan 205 Tower 1, 11th Floor,
Soi Nathong, Ratchadapisek Road, Dindaeng, Bangkok 10320 Contact : Dr. Kreaovan Limapichat Tel : (662)248-7662 Fax : (662)248-7667 Web : www.infosearch.co.th
