At INFOSEARCH, we tackle  each problem in a customized fashion. Your requirements and objectives determine the approach to .be taken. Each step receives your prior agreement.

   Qualitative Research through in-depth personal interviews, telephone interviews, focus group discussions etc. for insights into motivation, attitudes and values of consumers or other target groups.

     Quantitative Research of a representative sample through door-to-door field studies, telephone surveys etc. to quantify and measure consumer responses

     A Combination Approach of both Qualitative and Quantitative Research conducted in stages to provide both breadth and depth to the information gathered.

    CATI/CAPI (Computer Aided Telephone/Personal Interviewing) is cutting edge technology in the  data collection process. The use of telephone interviewing equipment to automate the process of conducting interviews enabling accuracy, speed, and productivity in carrying out large-scale projects.