'Dipstick research tool with applications such as - Updating awareness measurement of product/service - Checking purchase/usage (what/when/where/how/ consumers buy or use your products/services) - Knowing what/where are market opportunities - To monitor performance - To evaluate marketing/advertising activities
Delivers Affordable, Fast, Accurate, Exclusive Information - Pay only for the number of questions, number of cities, and number of months you subscribe. - CATI-Computer Aided Telephone Interviewing
It is a technologically advanced data collection system. By taking advantage of CATI technology, respondents? answers can be directly punched into the computer for on-the-spot logic check while interviewing. Thus, high-quality survey results can be delivered faster. - Large sample base and random sampling-highly accurate, representative data - Strict confidentiality observed: subscriber?s questions and results are exclusive to the commissioning client only.
City Coverage Nationwide. Depending on subscriber?s choosing either one, several, or all 4 regions, or 7 urban areas.
Frequency Regular monthly fieldwork. Subscriber may choose from one to all 12 months to be able to monitor and compare trends from month to month.
Cost is charged on a per question basis. Minimum 5 questions or US$2000 per round. - Further discount is negotiable for multi-wave projects or a question list with over 10 questions - Cost of special sub-samples available upon request.
Schedule 1. Delivery of questionnaire in final version: 25th of the month prior to fieldwork; 2. Fieldwork: during first quarter of the month; 3. Coding/Data Processing: third week of the month; 4. Results delivered: fourth week of the month.
Deliverables 1. The basic report is one set of computer tables with standard headers 2. Customized reports, special tabulations, etc. can be provided in addition to the basic data report. Cost available upon request.
Standard deliverables are in English. Chinese deliverables can be arranged at additional cost.
