Mystery Shopping is a long-established research technique utilized by INFOSEARCH for a variety of commercial, governmental and other organizations. Its purpose is to help such bodies to assess and improve the standards of service they provide to their customers, by comparing their organization's achieved  performance against their own  targets and against  standards achieved by competitive   organizations.

The approach involves the use of 200 INFOSEARCH evaluators with over seven years of special training  to observe the nature and quality of  services being offered to customers in nationwide. They collect the required information by calling upon or contacting the organization?s outlets or other points of contact with the public, acting as if they are actual or potential customers for such services and carrying out a series or pre-determined tests involving observation and/or interviewing. Similar calls may be made on competitors? and other comparable outlets in order to provide yardsticks against which to assess the client?s own quality of service.

INFOSEARCH Mystery Shopping studies guarantee design and execution in way, which avoid unreasonably wasting  time and money, or abusing the goodwill of organizations and individuals being researched. INFOSEARCH takes great care to minimize the risk of any disruption to the normal working of the organization being studied.

Clients using this service fruitfully have included...

Auntie Anne?s , Baskin Robbins , Didomon , ESSO , Geordano , HOMEPro , Land & House , MK Restaurant , Mister Donut , SB Furniture , Toyota