Distributions Survey

Marketability of a New Retail Shop
Collection and analysis of information necessary to successfully launch new retailers. The characteristics, structure, and strengths  weaknesses of existing commercial rights can be understood, thus making available specific schemes for successful opening.

Existing retailer competitiveness research
Supplying core information to support the  measurement and control of competitiveness of existing retailers. The viewpoints and evaluations by customers and their utilization rates of shops can be observed, thus enabling  formulation specific plans to make the stores more competitive.

Research to strengthen merchandising
Research performed for distributor income management, management to increase sales volume; find customer satisfaction of PB product and supply specific improvement means; provide information on product attributes such as quality, packaging, price, etc., to support management and to help increase sales.

Other research to strengthen competition :
  Inferiority analysis: analysis to boost competitive power of each sector, of unprocessed food quality, processed food price and assortment, through  monitoring of other appropriate research methods; this will enable the management of sectional retailer competition.

Sales promotion activity research for manufacturers
Sales promotion analysis of each agency: 
     - Check sales activity for evaluation of distributor, and for applications of incentive system. 
     - Evaluation of product dealing, display, and salesperson activity; this will allow good understanding of competitive status in smaller sized outlets, for development of management strategies.

Store monitoring research 
     - Analysis of ISM activity of major established  or new products 
     - Visits to retailers, disguised as consumers, to analyze the extent of ISM activity, sales activity, interior display, etc.

RESEARCHED  ITEMS INCLUDED:

Household Products Health/ Beauty

Food

Beverages/Others

Laundry detergent
Fabric softener
Dishwashing detergent
Bleach
Multi-purpose detergent
Toilet cleaner
Disinfectant
Air freshener
Fabric deodorizer
Insecticide
Pot cleaner
Plastic wrap
Rubber gloves
Bathroom tissue
Facial tissue
Wet tissue

Toothpastes
Toothbrush
Facial soap
Shampoo
Conditioner
Body cleanser
Hair care
Sanitary napkins
Diapers
Hand and body care
Lotion
Toner
Essence
Facial cream
Facial cleanser
Hair dye

Cereal
Ramen
Noodles
Frozen food
Seasoning
Soy sauce
Vegetable oil
Bean curd
Dried vegetables
Instant coffee
Coffee beans
Coffee mix
Barley tea

Milk
Yogurt
Black tea
Green tea
Juice
Rice drink
Carbonated drink
Fruit flavor drink
Sports drink
Water
Beer
Color film
Clothing
Lingerie