Marketability of a New Retail Shop Collection and analysis of information necessary to successfully launch new retailers. The characteristics, structure, and strengths weaknesses of existing commercial rights can be understood, thus making available specific schemes for successful opening.
Existing retailer competitiveness research Supplying core information to support the measurement and control of competitiveness of existing retailers. The viewpoints and evaluations by customers and their utilization rates of shops can be observed, thus enabling formulation specific plans to make the stores more competitive.
Research to strengthen merchandising Research performed for distributor income management, management to increase sales volume; find customer satisfaction of PB product and supply specific improvement means; provide information on product attributes such as quality, packaging, price, etc., to support management and to help increase sales.
Other research to strengthen competition : Inferiority analysis: analysis to boost competitive power of each sector, of unprocessed food quality, processed food price and assortment, through monitoring of other appropriate research methods; this will enable the management of sectional retailer competition.
Sales promotion activity research for manufacturers Sales promotion analysis of each agency: - Check sales activity for evaluation of distributor, and for applications of incentive system. - Evaluation of product dealing, display, and salesperson activity; this will allow good understanding of competitive status in smaller sized outlets, for development of management strategies.
Store monitoring research - Analysis of ISM activity of major established or new products - Visits to retailers, disguised as consumers, to analyze the extent of ISM activity, sales activity, interior display, etc.
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